Professor Sunil Mithas

Bio and CV


Dr. Sunil Mithas is a professor in the Robert H. Smith School of Business at the University of Maryland and the author of the books Dancing Elephants and Leaping Jaguars and  Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age. He earned his PhD from the Ross School of Business at the University of Michigan and an engineering degree from IIT, Roorkee. Before pursuing his PhD, he worked for nearly ten years in engineering, marketing, and general management positions with the Tata group.  

He was identified as a 2011 MSI Young Scholar by the Marketing Science Institute. The MSI Young Scholar Program selects about 20 of "the most promising 'younger' (i.e., doctorate received 3-6 years ago) academics" and a "likely leader of the next generation of marketing academics" every two years. 

Sunil is a frequent speaker at industry events for senior leaders. He has worked on research or consulting assignments with organizations such as Johnson & Johnson, Lear, A.T. Kearney, the Tata group, the Social Security Administration, and the U.S. Census Bureau. 

Sunil’s research focuses on strategies for managing innovation and excellence for corporate transformation, focusing on the role of technology and other intangibles, such as customer satisfaction, human capital, and organizational capabilities. His research has appeared in premier journals, including Management Science, Marketing Science, Information Systems Research, MIS Quarterly, Journal of Marketing, and MIT Sloan Management Review. Some of this work has been featured in business publications such as Bloomberg, CIO, Computerworld, and InformationWeek. His papers have won best-paper awards and have received several best-paper nominations. He has also won the best reviewer award at an INFORMS conference.

Book Chapter(s)
  • Mithas, S., and Lucas, H.C. "Information Technology and Firm Value: Productivity Paradox, Profitability Paradox and New Frontiers," in: Information Systems and Information Technology (Volume II), H. Topi (ed.), Chapman & Hall/ CRC Press (Taylor and Francis Group), 2014
  • Mithas, S., Almirall, D., and Krishnan, M.S."A potential outcomes approach to assess causality in information systems research," in: Economics, Information Systems and Electronic Commerce Research II: Advanced Empirical Methodologies, R.J. Kauffman and P.P. Tallon (eds.), ME Sharpe, Armonk, New York, 2009, pp. 63-85
Research related stories in Business Press and Magazines

The following articles in business press feature some of my research findings in a friendly and accessible language for non-academic audience. For a list of my academic articles, please see my CV. 

Talks and Interviews
  1. Talk at National Management & IT Symposium on 10 Dec 2013 in Netherlands
  2. Keynote address to about 300 Indian CIOs at a highly-publicized DQ Live ( conference on 12 Dec 2012 at Mumbai organized by a leading IT research and media company. The event and the address was organized around my research on the effect of IT on profits. [Here is a news article based on the above event : Shanbhag, S. "IT and business value - Over 300 CIOs attend DQ LIVE,," in: Dataquest (12 Dec 2012), 2012]
  3. Interview on MPTV about the book : Aired in August 2012
  4. "Interview with Dr. Sunil Mithas, Professor and Author of the "Digital Intelligence" Book, available at," 2012
  5. Arford, A. "Sunil Mithas Releases New Book on Digital Intelligence, available at," 2012
  6. Interview on MPTV about the H-1B Visa paper : Aired in June 2010
Working Papers

Here is my SSRN author page that may have some working papers.

Sunil Mithas
4357 Van Munching Hall
Robert H Smith School of Business, University of Maryland
College Park, MD 20742, USA 
Facebook: ITmatters 
Twitter: DrSunilMithas
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  • Official webpage at Robert H. Smith School of Business website is here.
  • I maintain another webpage that will be gradually phased out. 
  • This page was updated on 28 May 2015.