POSITION: PepsiCo Chaired Professor of Consumer Science
                   Distinguished University Professor
OFFICE: 3303 Van Munching Hall
PHONE: (301) 852-8025
EDUCATION: Ph.D., Marketing, University of Wageningen, NL, 1990.
                        MS. Statistics, Netherlands Society for OR and Statistics, 1986.
                        MS.C., Biomathematics, University of Leiden, NL, 1981.
                        MS. Business Management, University of Delft, NL, 1980.
EDITORIAL BOARDS: Area Editor, Journal of Marketing
                                    Associate Editor, Journal of Marketing Research
                                    Associate Editor, Marketing Science
ADVISORY BOARDS: In4mation Insights, Corner Media.
CONSULTING: I have consulted on market segmentation, big data
                        analytics, market forecasting, eye tracking, and 
                        advertising effectiveness, for over 30 companies, including
A.C. Nielsen, Daimler AG, Deloitte Consulting, Mars Inc
McKinsey & Company, Microsoft, P&G, Hellen Keller,
IntelliQuest (WPP), Intomart (Gfk), Research International (TNS), Unilever.