Marketing Research Methodology

  1. Brand Extension Strategy Planning: Empirical Estimation of Brand-category personality Fit and Atypicality. Journal of Marketing Research, 2010, 47 (2), 335-347. R. Batra, P. Lenk, M.Wedel.
  2. Frugal-IV Alternatives to Identify the Parameter for an Endogeneous Regressor, Journal of Applied Econometrics, 24 (3), 2009, 446-468. P. Ebbes, M. Wedel, U. Bockenholt
  3. Split Questionnaire Design for Massive Surveys, Journal of Marketing Research, 2008, 25 (5), 608-617. F. Adigüzel, M. Wedel.
  4. Bayesian Estimation of Circumplex Random Effects Models Subject to Prior Theory Constrains and Subject-Specific Scale Usage Bias, Psychometrika, 2006, 71(1), 33-56. P. Lenk, M. Wedel, U. Böckenholt.
  5. Solving and Testing for Regressor-Error (in)Dependence When no Instrumental Variables are Available: With New Evidence for the Effect of Education on Income. Quantitative Marketing and Economics, 3, 2005, 365-392. P. Ebbes, M. Wedel, T.Steerneman, U. Bockenholt.
  6. Regressor and random-effects dependencies in multilevel models. Statistica Neerlandica, 58 (2) 2004, 161-178, P. Ebbes, U. Böckenholt, M. Wedel
  7. List Augmentation with Model Based Multiple Imputation: A Case Study Using a Mixed-Outcome Factor Model, Statistica Neerlandica (Special Issue on Missing Data), 2003, 57 (1), 46-57, W.A. Kamakura, M. Wedel.
  8. Factor Models for Multivariate Count Data, Journal of Multivariate Analysis, 87 (2), 2003,356-369, M. Wedel, U. Böckenholt, W.A. Kamakura.
  9. Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction, International Journal of Research in Marketing, 20(1), 2003, 45-65. W.A. Kamakura, F. de Rosa, M. Wedel, J.A. Mazzon.
  10. The Structure of Self-Reported Emotional Experiences: A Mixed Effects Poisson Factor Model, British Journal of Mathematical and Statistical Psychology, 56, 2003, 215-229, Bockenholt, W.A. Kamakura, M. Wedel.
  11. Factor analysis with observed and latent variables in the exponential family, Psychometrika, 66 (4), 2001, 515-530, M. Wedel, W.A. Kamakura. 
  12. The spatial representation of market information. Marketing Science, 20 (4), 2001, 426-441, W.S. DeSarbo, A. Degeratu, M. Wedel, M.K. Saxton.
  13. Exploratory Tobit factor analysis for multivariate censored data, Multivariate Behavioral Research, 36 (1), 2001, 53-82. W.A. Kamakura, M. Wedel.
  14. Marketing Data, Models and Decisions. M. Wedel, W.A. Kamakura, U. Böckenholt, International Journal of Research in Marketing, 17 (2-3), 2000, 203-208.
  15. Factor Analysis and Missing Data, Journal of Marketing Research, 37 (November), 2000, 490-498, W.A. Kamakura, M. Wedel.
  16. Mixed Tree and Spatial Representation of Dissimilarity Judgments. Journal of Classification, 17 (2), 2000, 243-272, M. Wedel, T.H.A. Bijmolt.
  17. A comparison of multidimensional scaling methods for perceptual mapping. Journal of Marketing Research, 36 (May), 1999, 277-285,  T.H.A. Bijmolt, M. Wedel.
  18. Time aggregation effects on the baseline of continuous-time and discrete-time hazard models. Economics Letters, 63, 1999, 145-150, F. ter Hofstede, M. Wedel
  19. Mixtures of (constrained) ultrametric trees. Psychometrika, 63 (4) 1998, 419-443 M. Wedel, W.S. DeSarbo.
  20. A model for the effects of psychological pricing in Gabor-Granger price studies. Journal of Economic Psychology, 19 (2), 1998, 237-260. M. Wedel, P.S.H. Leeflang.
  21. An investigation into the association pattern technique as a quantitative approach to measuring means-end chains International Journal for Research in Marketing, 15 (1), 1998, 37-50. F. Ter Hofstede, A Oudeneart, J.B.E.M. Steenkamp, M. Wedel
  22. A multidimensional scaling model accommodating differential stimulus familiarity. Multivariate Behavioral Research, 33(1), 1998, 41-63, T.H.A. Bijmolt, W.S. DeSarbo, M. Wedel.
  23. A Bayesian approach to the spatial representation of market structure from consumer choice data. European Journal of Operational Research, 111 (2), 1998, 285-305, W.S. DeSarbo, Y. Kim, M. Wedel, D. Fong.
  24. Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments. International Journal for Research in Marketing, 15 (1), 1998, 71-78. M. Wedel, M. Vriens, T.H.A. Bijmolt, W. Krijnen, P.S.H. Leeflang.
  25. Judgments of Brand similarity. International Journal of Research in Marketing, 15 (3), 1998, 249-268. T.H.A. Bijmolt, M. Wedel, R.G.M. Pieters, W.S. DeSarbo.
  26. A Monte Carlo study of time aggregation in continuous-time and discrete-time parametric hazard models. Economics Letters, 58, 1998, 149-156, F. Ter Hofstede, M. Wedel.
  27. Statistical data-fusion for cross-tabulation. Journal of Marketing Research, 34 (November) 485-498, 1997, W.A. Kamakura, M. Wedel.
  28. A spatial interaction model for deriving joint space maps of bundle compositions and market segmentation pick-any data: an application to new product options. Marketing Letters, 7 (2), 1996, 131-145, W.S. DeSarbo, V. Ramaswamy, M. Wedel, T.H.A. Bijmolt.
  29. An exponential family mixture MDS methodology for simultaneous segmentation and product positioning. Journal of Business and Economic Statistics, 14(4), 1996, 447-459. M. Wedel, W.S. DeSarbo. 
  30. Implications for asymmetry, non-proportionality and heterogeneity in brand switching from piece-wise exponential mixture hazard models, Journal of Marketing Research, 32 (November), 1995, 457-462. M. Wedel, W.A. Kamakura, W.S. DeSarbo, E.W. ter Hofstede.
  31. The effect of alternative methods of collecting similarity data for Multidimensional Scaling. International Journal of Research in Marketing, 1995, 12, (4) 363-371. T.H.A. Bijmolt, M. Wedel.