Yogesh Joshi is an associate professor at the Robert H. Smith School of Business at the University of Maryland. He works in the areas of marketing and innovation. His research focuses on strategic marketing decisions, product differentiation, brand strategy, social influence, the diffusion of innovations, and new product development. He teaches/has taught courses on customer centric innovation in the undergraduate program, new product development in the MBA program, innovation analytics in the MS in Marketing Analytics program, and mathematical models in marketing in the PhD program.