POSITION: PepsiCo Chaired Professor of Consumer Science
                   Distinguished University Professor
OFFICE: 3303 Van Munching Hall, 7699 Mowatt Lane,
              University of Maryland, College Park, MD 20742
EDUCATION: Ph.D., Marketing, University of Wageningen, NL, 1990.
                        MS. Statistics, Netherlands Society for OR and Statistics, 1986.
                        MS.C., Biomathematics, University of Leiden, NL, 1981.
                        MS. Business Management, University of Delft, NL, 1980.
ADVISORY BOARDS: In4mation Insights, Corner Media.
CONSULTING: I have consulted on market segmentation, big data
                        analytics, market forecasting, eye tracking, and 
                        advertising effectiveness, for over 30 companies, including
A.C. Nielsen, Daimler AG, Deloitte Consulting, Mars Inc
McKinsey & Company, Microsoft, P&G, Hellen Keller,
IntelliQuest (WPP), Intomart (Gfk), Research International (TNS), Unilever, Sidley Austin.