Eye Tracking and Visual Marketing Research

    1. Marketing Video Content: The Making of Clips. Journal of Marketing, 2018, 82 (4), 86-101 X. Liu, W. Shi, T. Teixeira, M. Wedel 
    2. Upfront, Mystery, and False Front Advertising: Why Their Effects on Consumer Evaluation Depend on Exposure Duration. Journal of Marketing Research, 2016, 53 (4), 563-579.  M. van Elsen, R. Pieters, M. Wedel
    3. Eye Tracking Methodology for Research in Consumer Psychology, 2019. M. Wedel, R. Pieters, R. van de Lans. In: Handbook of Research Methods in Consumer Psychology, F.R. Kardes, P.M. Herr, and N. Schwarz (Eds.), Chapter 15, p.276-292.
    4. Pervasive Eye Tracking for Real-World Consumer Behavior Analysis, 2018, A. Bulling, and M. Wedel. In: Handbook of Process Tracing Methods, Schulte-Mecklenbeck, Kühberger, Johnson (Eds.). Forthcoming.
    5. Improving Ad Interfaces with Eye Tracking. 2017. M. Wedel. In: Handbook of Human-Computer Interaction, K. Normal (ed.). Wiley: New York, Volume 2, Chapter 41, p. 889-907.
    6. Nodule Detection in Chest X-Rays with Eye Movements. Journal of Behavioral Decision Making, 2016, 29 (2-3), 254-270. M.Wedel, J. Yan, E.J. Siegel, H. Li.
    7. The Buffer Effect: The Role of Color when Advertising Exposures are Brief and Blurred. M. Wedel, R. Pieters, Marketing Science, 2015, 34 (1), 134–143. (Covered in Asia News International, December 2014).
    8. Attention Research in Marketing: A Review of Eye Tracking Studies. M. Wedel, In: The Handbook of Attention, J. Fawcett, E.F. Risko & A. Kingstone (eds.), 2015, forthcoming.
    9. Copy Alert: A Method and Metric to Detect Visual Copycat Brands. Journal of Marketing Research, 2014, 51 (1), 1-13. T. Satomura, M. Wedel, R. Pieters. (Lead Article)
    10. Looking at Vision: Eye/Face/Head Tracking of Consumers for Improved Marketing Decisions. 2014. M. Wedel and R. Pieters, Chapter 14,  In: Routledge Companion on Future of Marketing, L. Moutinho, E. Bigné, and A.K. Manrai (eds.). Routledge.
    11. Information acquisition during online decision making: A model-based exploration using eye-tracking data. Management Science, 2013, 59 (5):1009-1026. W.Shi, M.Wedel, R.Pieters. (Lead Article).
    12. Emotion Induced Engagement in Internet Video Ads. Journal of Marketing Research, 2012, 49 (2), 144-159.  T.Teixeira, M.Wedel, R. Pieters. (Cited in the Washington Times, March 2012).
    13. AdGist: Ad Communication in a Single Eye-Fixation.  Marketing Science, 2012, 31 (1): 59-73.  R. Pieters, M. Wedel.
    14. Attention to Advertising. 2011. R. Pieters, M.Wedel. In: MSI Book on Empirical Generalizations in Consumer Behavior (J. Alba, ed.), Boston: Marketing Science Institute, 39-41.
    15. Defining Eye-Fixation Sequences across Individuals and Tasks: The Binocular-Individual Threshold (BIT) Algorithm. Behavior Research Methods, 2011, 43: 239-257. R. van der Lans, M. Wedel, R. Pieters. (with Accompanying Software).
    16. Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing. Marketing Science, 2010, 29 (5), 783-804. T. Teixeira, M. Wedel, R. Pieters. (Lead Article).
    17. Raising the BAR: Bias Adjustment of Recognition Tests in Advertising. Journal of Marketing Research, 2010, 47 (3), 387-400. A. Aribarg, R. Pieters, M.Wedel. (Lead Article).
    18. The Stopping Power of Advertising:  Measures and Effects of Visual Complexity. Journal of Marketing, 2010, 74 (5), 48-60.  R. Pieters, M. Wedel. R. Batra. (Finalist for the MSI/Paul Root best paper award).
    19. Sales Effects of Visual Attention to Feature Ads: A Bayesian Mediation Analysis. Journal of Marketing Research, 2009, 46 (October), 669-681. J. Zhang, M. Wedel, R. Pieters
    20. Competitive Brand Salience, Marketing Science, 2008, 27 (5), 922-931. R. van der Lans, R. Pieters, M. Wede
    21. Eye Movement Analysis of Search Effectiveness, Journal of the American Statistical Association, 2008, 103 (482), 452-461. R. Van der Lans, F.G.M. Pieters, M.Wedel
    22. Eye-Tracking for Visual Marketing. Foundations and Trends® in Marketing. 2008, 1 (4), 231-320. M. Wedel and R. Pieters. (Discussed in the Wall Street Journal, July 12, 2012)
    23. Temporal Dynamics of Scene Perception: Goals Influence Switching Between Attention States. Journal of Experimental Psychology: Applied, 2008, 14 (2), 129-138. M.Wedel, R. Pieters, J. Liechty.
    24. A Review of Eye-Tracking Applications in Marketing, 2007. Review of Marketing Research, 4, 123-147. M. Wedel, F.G.M. Pieters.
    25. Optimal Feature Advertising Under Competitive Clutter, Management Science, 2007, 51 (11) 1815-1828, R. Pieters, M.Wedel, J. Zhang (Covered on Maryland Public TV, 2007).
    26. Goal Control of Visual Attention to Advertising: The Yarbus Implication, Journal of Consumer Research, 2007, 34 (August), 224-233. R.Pieters, M.Wedel. (Discussed in Business Week Research Briefs, August 30, 2007).
    27. Introduction to Visual Marketing, 2007. R. Pieters and M. Wedel. In: Visual Marketing, Lawrence Erlbaum, M.Wedel and R. Pieters (eds.). p. 1-7.
    28. Informativeness of Eye-Movements for Visual Marketing: Six Cornerstones, 2007. R. Pieters and M. Wedel. In: Visual Marketing, Lawrence Erlbaum, M.Wedel and R. Pieters (eds.). p. 43-72.
    29. Pretesting: Before The Rubber Hits the Road, 2007. R. Pieters, M. Wedel, In: Handbook of Advertising Research, G.J. Tellis and T. Ambler, (eds.), London: Sage. p. 217-232.
    30. Attention Capture and Transfer by Elements of Advertisements. Journal of Marketing, 68 (2), 2004, 36-50. F.G.M. Pieters, M. Wedel. (Discussed in the Wall Street Journal, July 12, 2012; Adology Marketing Forecast July 27, 2012; NY Public Radio WNYR Leonard Lopate Show, August 6, 2012)
    31. The Representation of Local and Global Exploration Modes in Eye Movements through Bayesian Hidden Markov Models. Psychometrika, 68 (4), 2003, 519-542. J. Liechty, F.G.M. Pieters, M. Wedel. (First Discussion Paper in Psychometrika, with discussion)
    32. Evidence for Covert Attention Switching from Eye-Movements (Reply). Psychometrika, 68 (4), 2003, 557-562. M.Wedel, F.G.M. Pieters, J. Liechty. 
    33. Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value, Journal of Marketing Research, 40(4), 2003, 437-453. J.L.C.M. Woltman Elpers, M. Wedel, F.G.M. Pieters.
    34. Breaking through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory, Management Science, 48 (6), 2002, 765-781. F.G.M. Pieters, L. Warlop M. Wedel.
    35. The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials: A functional data and survival analysis. Advances in Consumer Research, 29, 2002, 57-58. Woltman-Elpers, J., Wedel, M., Pieters, R.
    36. Eye Fixations on Advertisements and Memory for Brands: a Model and Findings. Marketing Science, 19 (4), 2000, 297-312, M. Wedel, F.G.M. Pieters (Lead article, Finalist for the INFORMS Long Term Impact award 2011; Translated for Recherche et Applications en Marketing: La fixation des yeux sur les publicites et la Memorisation des Marques: un Modele et ses Resultats, 16 (2), 2001, 87-106).
    37. Visual attention to repeated print advertising: a test of scanpath theory. Journal of Marketing Research, 36 (November) 1999, 424-438, F.G.M. Pieters, E. Rosbergen, M. Wedel.
    38. Visual attention to advertising, a segment level analysis. Journal of Consumer Research, 24 (3) 1997, 305-314, E. Rosbergen, F.G.M. Pieters, M. Wedel.