Wedad J. Elmaghraby is a Professor of Operations Management and Management Science at the Robert H. Smith School of Business, University of Maryland, College Park. Her research interests are at the interface of operations management, economics and behavioral decision making. Her current research includes (1) online auctions in business-to-business secondary markets, (2) online platforms to promote sustainable business paradigms, (3) the role of returns in learning demand and (4) behavioral factors in business-to-business contract design. She has served on the editorial board of Management Science, M&SOM and POMS and as the President of the M&SOM Society, the Behavioral Operations Section, and POMS College of Behavior in Operations Management. Prior to joining the Smith School, she was on the faculty of the School of Industrial and Systems Engineering at Georgia Institute of Technology and NYU Stern School of Business in the Operations Management group. She currently serves as the ADVANCE professor at the Smith School and as co-director of the Smith Analytics Consortium.