Wendy Moe is the Associate Dean of Master's Programs, Dean's Professor of Marketing, and Co-Director of the Smith Analytics Consortium at the University of Maryland’s Robert H. Smith School of Business. She is an expert in online and social media marketing with a focus on analytics. Professor Moe is a highly published academic with her research appearing in numerous leading business journals. She is also the author of Social Media Intelligence (Cambridge: 2014).
Professor Moe has been recognized by the American Marketing Association and the Marketing Science Institute as a leading scholar in her field with the Howard Award, the Young Scholar Award, the Erin Anderson Award and the Buzzell Award. She is co-editor of Journal of Interactive Marketing, serves on the Board of Trustees for the Marketing Science Institute, and is on the editorial boards of Journal of Marketing Research, Marketing Science, Journal of Marketing, and International Journal of Research in Marketing.
Professor Moe has consulted for Fortune 500 corporations and government agencies in the areas of web analytics, social media insights, and product forecasting. Her research in web analytics was the foundation for NetConversions, Inc., an early innovator in the area of online data collection and analysis, and was part of the founding team that brought the company from start-up to acquisition in 2004. She has also served as an expert witness in litigation related to online consumer behavior, data tracking and analytics, and online marketing and advertising.
Professor Moe has been on the faculty at the University of Maryland since 2004. Prior to that, she was on the faculty at the University of Texas at Austin. She holds a PhD, MA and BS from the Wharton School at the University of Pennsylvania as well as an MBA from Georgetown University.