Experience

Appointments and Other Work Experience


University of Maryland, Robert H. Smith School of Business    
                                               

Associate Dean of Master's Programs, December 2018 - present
Dean's Professor of Marketing,
July 2018 - present
Co-Director of Smith Analytics Consortium, August 2016 - present 
Professor of Marketing, August 2014 – July 2018

Director of MS in Marketing Analytics, August 2012 – December 2018
ADVANCE Professor, August 2014 - August 2015
Associate Professor of Marketing, August 2007 – August 2014
Assistant Professor of Marketing, July 2004 – July 2007

University of Texas at Austin, McCombs School of Business
Assistant Professor of Marketing, July 2000 – June 2004

A.C. Nielsen Company
Senior Associate, Analytic Services (Hackensack, NJ), 1993-1994
Associate Statistician, Advanced Analytical Technologies (Northbrook, IL), 1992-1993

Board Experience


Marketing Science Institute (MSI),
2015-present

Academic Trustee

The Langley School, 2014-present
Board of Trustees

SportsLife X, 2016-present
Advisory Board

Wharton Customer Analytics Initiative, 2011-2013
Advisory Board

NetConversion (acquired by aQuantive/Microsoft), 2000-2004
Advisory Board

Editorial Boards for:
Journal of Marketing Research
Marketing Science
Journal of Marketing (Area Editor, 2018)
International Journal of Research in Marketing
Journal of Interactive Marketing (Co-Editor, 2018-present)