Bio

Yogesh Joshi is an associate professor at the Robert H. Smith School of Business at the University of Maryland. His research interests are in strategic marketing decisions: specifically, product differentiation, brand strategy, social influence, the diffusion of innovations, and advertising. His teaching interests are in innovation, product development, marketing research and analytics.

His research has been published in top tier academic journals such as Marketing Science, Management Science, the Journal of Marketing and the Journal of Marketing Research. He has consulted for several Fortune 500 companies in diverse sectors such as pharmaceuticals, financial services, consumer goods, technology and defense, on issues related to marketing, operations and technology. He obtained his PhD in Marketing from the Wharton School of the University of Pennsylvania, SM in Engineering from the Massachusetts Institute of Technology, and BTech in Mechanical Engineering from the Indian Institute of Technology, Bombay.